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<channel>
	<title>I AM PELLE  |  Pelle Martin</title>
	<link>http://work.iampelle.com</link>
	<description>I AM PELLE  |  Pelle Martin</description>
	<pubDate>Fri, 16 Dec 2011 12:06:48 +0000</pubDate>
	<generator>http://work.iampelle.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Getty Images - Spotlight</title>
		<link>http://work.iampelle.com/Getty-Images-Spotlight</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Getty-Images-Spotlight</comments>
		<pubDate>Fri, 16 Dec 2011 12:06:48 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Promo]]></category>

		<guid isPermaLink="false">2468201</guid>
		<description>

Getty Images have just launched a video spotlight with me. I am quite honored to among the 12 selected worldwide profiles including, Ian Coyle(US), Florian Schmitt (High-res), Less Rain (UK), Bleed (Norway), LBI (UK), Daniel Howells (UK) and other noted digital professionals and companies.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Georg Jensen</title>
		<link>http://work.iampelle.com/Georg-Jensen</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Georg-Jensen</comments>
		<pubDate>Fri, 02 Dec 2011 17:48:52 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, SpringSummer]]></category>

		<guid isPermaLink="false">2398504</guid>
		<description>&#60;img src="http://payload4.cargocollective.com/1/0/2603/2398504/GJ_Opstilling_905.png" border="0" width="905" height="900" width_o="905" height_o="900" src_o="http://payload4.cargocollective.com/1/0/2603/2398504/GJ_Opstilling_o.png" align="left" /&#62; 

More info coming soon.

&#60;img src="http://payload4.cargocollective.com/1/0/2603/2398504/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload4.cargocollective.com/1/0/2603/2398504/link_o.png" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Spring/Summer</title>
		<link>http://work.iampelle.com/Spring-Summer</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Spring-Summer</comments>
		<pubDate>Fri, 02 Dec 2011 15:34:29 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, SpringSummer]]></category>

		<guid isPermaLink="false">2397963</guid>
		<description>&#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/1_905.jpg" border="0" width="905" height="576" width_o="1439" height_o="917" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/1_o.jpg" align="left" /&#62; &#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/2_905.jpg" border="0" width="905" height="576" width_o="1439" height_o="917" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/2_o.jpg" align="left" /&#62; 

Spring/Summer is a shiny new setup between I AM PELLE, Jeppe Kruse and Relax We Are the Good Guys. After winning the famous lifestyle and luxury brand Georg Jensen we decided to join forces with a unified agency name to turn innovative visions and creative ideas into state of the art digital solutions. As Spring/Summer we released our very first creative collection this Fall/Winter with the new Georgejensen.com.

&#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/link_o.png" align="left" /&#62; 

This was just a quick design with a Instagram background image :)

The identity will also evolve over time.



</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Renouve</title>
		<link>http://work.iampelle.com/Renouve</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Renouve</comments>
		<pubDate>Mon, 28 Nov 2011 13:32:51 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, I AM PELLE, FWA]]></category>

		<guid isPermaLink="false">2372957</guid>
		<description>&#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve1_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve1_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve2_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve2_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve3_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve3_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve4_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve4_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve5_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve5_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve6_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve6_o.jpg" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve7_905.jpg" border="0" width="905" height="559" width_o="1473" height_o="910" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve7_o.jpg" align="left" /&#62; 


Renouve came to I AM PELLE with the wish of a nice little site to showcase their cosmetics products. We opted for a Wordpress solution but pushed the limits a bit and made a site the way we would make a Flash site.

The site is optimized for modern browsers and iOS devices -  you should check it out on your iPad...

&#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/link_o.png" align="left" /&#62; 

It won a FWA Mobile award

I AM PELLE did the design (not the illustrations), the UX and directed the team.
Front and Back-end development by Daniel Mierzwinski



&#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_1_905.png" border="0" width="905" height="1089" width_o="1292" height_o="1556" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_1_o.png" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_2_905.png" border="0" width="905" height="1089" width_o="1292" height_o="1556" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_2_o.png" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_3_905.png" border="0" width="905" height="1089" width_o="1292" height_o="1556" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_3_o.png" align="left" /&#62; &#60;img src="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_4_905.png" border="0" width="905" height="1089" width_o="1292" height_o="1556" src_o="http://payload3.cargocollective.com/1/0/2603/2372957/renouve_ipad_4_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Jack &#38; Jones - Stay safe</title>
		<link>http://work.iampelle.com/Jack-Jones-Stay-safe</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Jack-Jones-Stay-safe</comments>
		<pubDate>Thu, 10 Nov 2011 19:56:44 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, I AM PELLE, FWA]]></category>

		<guid isPermaLink="false">2286052</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.25.51_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.25.51_o.jpg" align="left" /&#62; 

Jack &#38; Jones must be the biggest clothing brand ever coming out of Denmark and they want a strong online presence to back that up. I AM PELLE helps Relax We Are The Good Guys create campaigns and we help direct the design process carried out in house at Jack &#38; Jones. 

This campaign is about the jackets and revolves around the theme of staying safe from the women who will hunt you down if you wear the jackets.

Our solution is a multi dimensional player that makes it possible to switch through the different sections and chapters of the story. Go check it out.

&#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload.cargocollective.com/1/0/2603/2286052/link_o.png" align="left" /&#62; 

The site won an FWA SOTD award

Credits:
Anders Højland Mikkelsen (AD/Design)
Relax, we are the good guys (Development &#38; Animation)
I AM PELLE (Creative Sparring/Direction, navigational concept)
&#38;Co (TV Commercial &#38; Video)



&#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.25_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.25_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.28_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.28_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.37_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.37_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.44_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.31.44_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.00_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.00_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.13_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.13_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.35_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-09 at 10.32.35_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-10 at 20.03.11_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/2286052/Screen Shot 2011-11-10 at 20.03.11_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Toyota Denmark iPhone app</title>
		<link>http://work.iampelle.com/Toyota-Denmark-iPhone-app</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/Toyota-Denmark-iPhone-app</comments>
		<pubDate>Thu, 04 Aug 2011 09:08:17 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Mobile, iPhone, I AM PELLE]]></category>

		<guid isPermaLink="false">1815424</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/top_905.png" border="0" width="900" height="415" width_o="900" height_o="415" src_o="http://payload.cargocollective.com/1/0/2603/1815424/top_o.png" align="left" /&#62; 

Presenting the Toyota Denmark iPhone app. I was hired by Saatchi &#38; Saatchi Denmark to bring some magic to the interface of this app. The concept of the app was developed by the Saatchi team lead by Kent Stephan Jensen and is put simply a collection of features helping Toyota owners in Denmark in their everyday life.

The brief to me was to be inspired by the interior and especially the dashboard of popular Toyota models and build the interface from that. I decided on using the Start/Stop button from the 2011 Avensis, elements from the steering wheel together with leather and stitching to build an interface that suits the format and purpose but gives a lot of familiar feelings to the Toyota owners.

I made the initial design which was handed over to a design team who made some of the sub pages. The app shown is the finished product.

The idea is to add features to the app along the way.

&#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/app_store_badge.png" border="0" width="100" height="33" width_o="100" height_o="33" src_o="http://payload.cargocollective.com/1/0/2603/1815424/app_store_badge_o.png" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/1_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/2_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/3_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/4_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/5_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/6_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1815424/7_905.jpg" border="0" width="900" height="909" width_o="900" height_o="909" src_o="http://payload.cargocollective.com/1/0/2603/1815424/7_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>adidas Stella McCartney FW11</title>
		<link>http://work.iampelle.com/adidas-Stella-McCartney-FW11</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/adidas-Stella-McCartney-FW11</comments>
		<pubDate>Wed, 13 Jul 2011 16:07:12 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Gin Lane, I AM PELLE, FWA, Mobile, iPad]]></category>

		<guid isPermaLink="false">1722660</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0021_Layer 0_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0021_Layer 0_o.jpg" align="left" /&#62; 

adidas by Stella McCartney is the best looking active wear for women. A very special collaboration has formed over the years between adidas and Stella and I am proud to be designing the worldwide product/brandingsite for them. This is the second season I have worked with aSMC sites and this site showcases the Fall/Winter 2011 collection. 

Gin Lane is the agency and I worked on commission for them.
My roles: Creative Direction, Design

&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload.cargocollective.com/1/0/2603/1722660/link_o.png" align="left" /&#62; 



Collection
&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0020_Screen shot 2011-07-13 at 17.04.46_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0020_Screen shot 2011-07-13 at 17.04.46_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0019_Screen shot 2011-07-13 at 17.05.13_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0019_Screen shot 2011-07-13 at 17.05.13_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0018_Screen shot 2011-07-13 at 17.05.31_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0018_Screen shot 2011-07-13 at 17.05.31_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0017_Screen shot 2011-07-13 at 17.05.57_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0017_Screen shot 2011-07-13 at 17.05.57_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0016_Screen shot 2011-07-13 at 17.06.08_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0016_Screen shot 2011-07-13 at 17.06.08_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0015_Screen shot 2011-07-13 at 17.06.15_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0015_Screen shot 2011-07-13 at 17.06.15_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0014_Screen shot 2011-07-13 at 17.06.23_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0014_Screen shot 2011-07-13 at 17.06.23_o.jpg" align="left" /&#62; 


Style Advisor
&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0013_Screen shot 2011-07-13 at 17.06.29_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0013_Screen shot 2011-07-13 at 17.06.29_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0012_Screen shot 2011-07-13 at 17.06.35_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0012_Screen shot 2011-07-13 at 17.06.35_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0011_Screen shot 2011-07-13 at 17.06.41_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0011_Screen shot 2011-07-13 at 17.06.41_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0010_Screen shot 2011-07-13 at 17.07.12_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0010_Screen shot 2011-07-13 at 17.07.12_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0009_Screen shot 2011-07-13 at 17.07.26_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0009_Screen shot 2011-07-13 at 17.07.26_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0008_Screen shot 2011-07-13 at 17.07.45_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0008_Screen shot 2011-07-13 at 17.07.45_o.jpg" align="left" /&#62; 


Caroline
&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0007_Screen shot 2011-07-13 at 17.07.55_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0007_Screen shot 2011-07-13 at 17.07.55_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0006_Screen shot 2011-07-13 at 17.08.01_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0006_Screen shot 2011-07-13 at 17.08.01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0005_Screen shot 2011-07-13 at 17.08.05_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0005_Screen shot 2011-07-13 at 17.08.05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0004_Screen shot 2011-07-13 at 17.08.33_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0004_Screen shot 2011-07-13 at 17.08.33_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0003_Screen shot 2011-07-13 at 17.08.45_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0003_Screen shot 2011-07-13 at 17.08.45_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0002_Screen shot 2011-07-13 at 17.08.54_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0002_Screen shot 2011-07-13 at 17.08.54_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0001_Screen shot 2011-07-13 at 17.09.01_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0001_Screen shot 2011-07-13 at 17.09.01_o.jpg" align="left" /&#62; 


About
&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0000_Screen shot 2011-07-13 at 17.09.05_905.jpg" border="0" width="905" height="485" width_o="1360" height_o="730" src_o="http://payload.cargocollective.com/1/0/2603/1722660/aSMC_FW11_0000_Screen shot 2011-07-13 at 17.09.05_o.jpg" align="left" /&#62; 


iPad version
&#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/iPad_01_905.png" border="0" width="905" height="731" width_o="905" height_o="731" src_o="http://payload.cargocollective.com/1/0/2603/1722660/iPad_01_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/iPad_02_905.png" border="0" width="905" height="731" width_o="905" height_o="731" src_o="http://payload.cargocollective.com/1/0/2603/1722660/iPad_02_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/iPad_03_905.png" border="0" width="905" height="731" width_o="905" height_o="731" src_o="http://payload.cargocollective.com/1/0/2603/1722660/iPad_03_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/iPad_04_905.png" border="0" width="905" height="731" width_o="905" height_o="731" src_o="http://payload.cargocollective.com/1/0/2603/1722660/iPad_04_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/1722660/iPad_05_905.png" border="0" width="905" height="731" width_o="905" height_o="731" src_o="http://payload.cargocollective.com/1/0/2603/1722660/iPad_05_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>HTC Sense</title>
		<link>http://work.iampelle.com/HTC-Sense</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/HTC-Sense</comments>
		<pubDate>Thu, 12 May 2011 10:49:31 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, I AM PELLE, FWA]]></category>

		<guid isPermaLink="false">980929</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.41.55_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.41.55_o.jpg" align="left" /&#62; 
HTC Sense is an experience made up by a lot of small, well thought through, ideas. Ideas so simple that it makes you wonder why nobody has thought about that before. This website tells that story in several ways. Enjoy

Made with Stine and Felix at Relax We Are The Good Guys for Bocca. Doodle drawings by Sigrid Astrup, 3D renders by Magoo in Sweden, Sound by Marcelo Baldin, Sao Paulo - Brazil.

My roles: Concept, Creative Direction + Design

&#60;img src="http://payload.cargocollective.com/1/0/2603/980929/link.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload.cargocollective.com/1/0/2603/980929/link_o.png" align="left" /&#62; 


&#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.08_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.08_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.23_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.23_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.49_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.43.49_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.02_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.35_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.35_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.51_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980929/Screen shot 2011-04-02 at 13.45.51_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>adidas Stella McCartney SS11</title>
		<link>http://work.iampelle.com/adidas-Stella-McCartney-SS11</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/adidas-Stella-McCartney-SS11</comments>
		<pubDate>Thu, 12 May 2011 10:48:36 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Gin Lane, I AM PELLE]]></category>

		<guid isPermaLink="false">980923</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/980923/front_01_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/front_01_o.jpg" align="left" /&#62; 

adidas by Stella McCartney is the nicest active wear for women and I am proud as a Dane that they are supporting our Danish national treasure, Caroline Wozniacki. This site showcases the Spring/Summer 2011 collection. 

Gin Lane is the agency and they did the project management, coding and video treatment.

My roles: Creative Direction, Design

&#60;img src="http://payload.cargocollective.com/1/0/2603/980923/nolink.png" border="0" width="74" height="74" width_o="74" height_o="74" src_o="http://payload.cargocollective.com/1/0/2603/980923/nolink_o.png" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/2603/980923/front_02_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/front_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/front_03_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/front_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/front_04_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/front_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/front_05_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/front_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_01_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_02_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_03_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_04_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_05_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_06_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_07_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_08_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_08_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/collection_09_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/collection_09_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_01_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_02_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_03_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_04_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_05_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_06_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_07_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/styleadvisor_07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/caroline_01_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/caroline_01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/2603/980923/about_01_905.jpg" border="0" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload.cargocollective.com/1/0/2603/980923/about_01_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>My Bikes</title>
		<link>http://work.iampelle.com/My-Bikes</link>
		<comments>http://work.iampelle.com/following/work.iampelle.com/My-Bikes</comments>
		<pubDate>Tue, 15 Mar 2011 09:52:52 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1173308</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/2603/1173308/bikes_905.jpg" border="0" width="905" height="617" width_o="950" height_o="648" src_o="http://payload.cargocollective.com/1/0/2603/1173308/bikes_o.jpg" align="left" /&#62; 

Another passion of mine and one of my ways of getting away from the screen is building bikes. I enjoy the process of finding bikes or parts on ebay and putting them together in new variations sometimes with new paint or other custom features. 

BTW. Most are sold again.

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