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<channel>
	<title>I AM PELLE  &#124;  Pelle Martin</title>
	<link>http://work.iampelle.com</link>
	<description>I AM PELLE  &#124;  Pelle Martin</description>
	<pubDate>Tue, 23 Oct 2012 08:16:06 +0000</pubDate>
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	<item>
		<title>Shamballa Jewels</title>
				
		<link>http://work.iampelle.com/Shamballa-Jewels</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Shamballa-Jewels</comments>

		<pubDate>Tue, 23 Oct 2012 08:16:06 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, I AM PELLE, FWA, iPad, Mobile]]></category>

		<guid isPermaLink="false">4306910</guid>

		<description>&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/top_shamballa_905.png" width="905" height="340" width_o="905" height_o="340" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/top_shamballa_o.png" data-mid="22746908"  border="0" align="left"/&#62;Background:
Shamballa Jewels is known globally and the name has become synonymous with the specific type of bracelets they make. The company is build by the two brothers Mads &#38; Mikkel who run the business both financially and creatively, all build with passion, dedication and on a mix of Danish and oriental values. They are also deeply involved in all marketing aspects including online ventures. 

Brief:
A site that shows the products, tells the story, and supports the brand in the best possible way. Something new...

The solution:
The design is based on a mix of philosophies and ideas. There are the super clean edges, boxes and lots of white space as you would normally find in minimalistic Scandinavian design, mixed with some oriental ornaments and background images with lots of grain and distortion which in the end gives a fusion expression that fits the brand very well. The grid is build around four columns that fit the ipad in landscape view and becomes three columns in portrait view. On desktop we use the extra space to give a wider experience and to show more content and in that way using the space available but still base it on the four columns. For the navigation we wanted to show all their products at once and give the user different ways of navigating with filters, scroll/swipe, arrows and horizontal anchors. When navigating on desktop we use a subtle parallax effect with the backgrounds in browsers that support it and we have put a lot of effort in to making rollover effects that gives value, for iPad and mobile we use swiping as the main way of navigating backed up by product group anchors and the same filtering. We decided to do a mobile specific version early in the process eliminating the homepage and make it more touch friendly but keep the general philosophy.
For the technical part we decided to base it on Drupal and build the front-end in html/jQuery/CSS3 with fallbacks to different types of browsers and devices.

Companies:
I AM PELLE
relax, we are the good guys
Jeppe Kruse

Roles:
Design and creative direction: Pelle Martin
Front-end development and technical direction: Felix Nielsen
Project management: Stine Hein
Information Architecture: Jeppe Kruse

&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/link_o.png" data-mid="22746509"  border="0" align="left"/&#62;



&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/01_Forside_video_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/01_Forside_video_o.jpg" data-mid="22746090"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/02_Forside_gruppebillede_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/02_Forside_gruppebillede_o.jpg" data-mid="22746091"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/03_Jewelry_overview_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/03_Jewelry_overview_o.jpg" data-mid="22746102"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/04_Jewelry_overview_scrolled_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/04_Jewelry_overview_scrolled_o.jpg" data-mid="22746106"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/06_Jewelry_overview_filter_open_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/06_Jewelry_overview_filter_open_o.jpg" data-mid="22746108"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/07_Jewelry_overview_filter_open_step2_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/07_Jewelry_overview_filter_open_step2_o.jpg" data-mid="22746110"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/08_Jewelry_overview_filtered_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/08_Jewelry_overview_filtered_o.jpg" data-mid="22746114"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/09_Jewelry_single_product_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/09_Jewelry_single_product_o.jpg" data-mid="22746131"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/16_Jewelry_ball_single_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/16_Jewelry_ball_single_o.jpg" data-mid="22746133"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/17_Findstore_map_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/17_Findstore_map_o.jpg" data-mid="22746154"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/19_Thestory_overview_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/19_Thestory_overview_o.jpg" data-mid="22746170"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/20_Thestory_scrolled_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/20_Thestory_scrolled_o.jpg" data-mid="22746173"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/21_Thestory_tekst_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/21_Thestory_tekst_o.jpg" data-mid="22746174"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/27_journal_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/27_journal_o.jpg" data-mid="22746179"  border="0" align="left"/&#62;&#60;img src="http://payload100.cargocollective.com/1/0/2603/4306910/28_connect_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload100.cargocollective.com/1/0/2603/4306910/28_connect_o.jpg" data-mid="22746180"  border="0" align="left"/&#62;</description>
		
		<excerpt>Background: Shamballa Jewels is known globally and the name has become synonymous with the specific type of bracelets they make. The company is build by the two...</excerpt>

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	</item>
		
		
	<item>
		<title>By Malene Birger - proposal</title>
				
		<link>http://work.iampelle.com/By-Malene-Birger-proposal</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/By-Malene-Birger-proposal</comments>

		<pubDate>Thu, 02 Aug 2012 07:46:59 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[website, I AM PELLE]]></category>

		<guid isPermaLink="false">3532454</guid>

		<description>&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/01_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/01_o.jpg" data-mid="18253749"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/02_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/02_o.jpg" data-mid="18253754"  border="0" align="left"/&#62;
Design proposal for the new version of the By Marlene Birger website and shop.

The assignment was to make a solution that melts branding and shop experience and to keep and underline the aesthetics of the brand. I chose to make a strong branding experience with a full shop attached and what the were looking for was a shop with branding elements. Never the less I was very happy with how it turned out and I am sad to never see it come alive. A HTML full real estate solution with a strong grid and panels was the solution I proposed.

&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/nolink.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/nolink_o.png" data-mid="18257585"  border="0" align="left"/&#62;

&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/03_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/03_o.jpg" data-mid="18253758"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/04_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/04_o.jpg" data-mid="18253761"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/05_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/05_o.jpg" data-mid="18253764"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/06_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/06_o.jpg" data-mid="18253767"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/07_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/07_o.jpg" data-mid="18253769"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/08_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/08_o.jpg" data-mid="18253771"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/09_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/09_o.jpg" data-mid="18253779"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/10_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/10_o.jpg" data-mid="18253780"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/11_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/11_o.jpg" data-mid="18253786"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/12_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/12_o.jpg" data-mid="18253788"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/13_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/13_o.jpg" data-mid="18253791"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/14_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/14_o.jpg" data-mid="18253804"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/15_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/15_o.jpg" data-mid="18253806"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/16_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/16_o.jpg" data-mid="18253807"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/17_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/17_o.jpg" data-mid="18253810"  border="0" align="left"/&#62;&#60;img src="http://payload61.cargocollective.com/1/0/2603/3532454/18_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload61.cargocollective.com/1/0/2603/3532454/18_o.jpg" data-mid="18253812"  border="0" align="left"/&#62;
</description>
		
		<excerpt> Design proposal for the new version of the By Marlene Birger website and shop.  The assignment was to make a solution that melts branding and shop experience and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload61.cargocollective.com/1/0/2603/3532454/prt_1338903577.jpg" />

	</item>
		
		
	<item>
		<title>GJ - Fusion Ring Designer</title>
				
		<link>http://work.iampelle.com/GJ-Fusion-Ring-Designer</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/GJ-Fusion-Ring-Designer</comments>

		<pubDate>Wed, 06 Jun 2012 12:26:20 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, I AM PELLE, iPad, Mobile, FWA]]></category>

		<guid isPermaLink="false">3540977</guid>

		<description>&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/01_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/01_o.jpg" data-mid="18303083"  border="0" align="left"/&#62;&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/02_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/02_o.jpg" data-mid="18303084"  border="0" align="left"/&#62;&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/03_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/03_o.jpg" data-mid="18303088"  border="0" align="left"/&#62;&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/04_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/04_o.jpg" data-mid="18303090"  border="0" align="left"/&#62;&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/05_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/05_o.jpg" data-mid="18303094"  border="0" align="left"/&#62;&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/06_905.jpg" width="905" height="516" width_o="1339" height_o="764" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/06_o.jpg" data-mid="18303096"  border="0" align="left"/&#62;
The Fusion ring is one the most iconic Georg Jensen products dating back to the 70ies. The unique design and possibility for the user to build an individual combination makes it very suitable for the current tendencies and fashion. 

We created a sleek configurator for them that makes it possible for the user to play with the over 4.000 combinations and make their dream ring in a browser and on an iPad (works well on iPhone too).

This is a Spring/Summer production

&#60;img src="http://payload62.cargocollective.com/1/0/2603/3540977/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload62.cargocollective.com/1/0/2603/3540977/link_o.png" data-mid="18303202"  border="0" align="left"/&#62;

</description>
		
		<excerpt> The Fusion ring is one the most iconic Georg Jensen products dating back to the 70ies. The unique design and possibility for the user to build an individual...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload62.cargocollective.com/1/0/2603/3540977/prt_1355740499.jpg" />

	</item>
		
		
	<item>
		<title>adidas Stella McCartney SS12</title>
				
		<link>http://work.iampelle.com/adidas-Stella-McCartney-SS12</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/adidas-Stella-McCartney-SS12</comments>

		<pubDate>Thu, 24 May 2012 14:28:03 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Gin Lane, I AM PELLE, Mobile, iPad]]></category>

		<guid isPermaLink="false">3467694</guid>

		<description>&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/01_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/01_o.jpg" data-mid="17878318"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/02_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/02_o.jpg" data-mid="17878328"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/03_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/03_o.jpg" data-mid="17878330"  border="0" align="left"/&#62;

adidas by Stella McCartney is the best looking active wear for women. A very special collaboration has formed over the years between adidas and Stella and I am proud to be designing the worldwide product/brandingsite for them. This is the third season I have worked with aSMC sites and this site showcases the Spring/Summer 2012 collection. 

Gin Lane is the agency and I worked on commission for them.
My role: Design

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/nolink_23.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/nolink_23_o.png" data-mid="17878617"  border="0" align="left"/&#62;


The design showed here is not the final design but how it looked when I left it.

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/04_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/04_o.jpg" data-mid="17878332"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/05_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/05_o.jpg" data-mid="17878335"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/06_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/06_o.jpg" data-mid="17878338"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/07_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/07_o.jpg" data-mid="17878341"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/08_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/08_o.jpg" data-mid="17878342"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/09_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/09_o.jpg" data-mid="17878343"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/10_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/10_o.jpg" data-mid="17878344"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/11_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/11_o.jpg" data-mid="17878347"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/12_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/12_o.jpg" data-mid="17878350"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/13_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/13_o.jpg" data-mid="17878352"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/14_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/14_o.jpg" data-mid="17878354"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/15_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/15_o.jpg" data-mid="17878358"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/16_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/16_o.jpg" data-mid="17878361"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/17_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/17_o.jpg" data-mid="17878365"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/18_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/18_o.jpg" data-mid="17878369"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/19_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/19_o.jpg" data-mid="17878373"  border="0" align="left"/&#62;

&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/20_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/20_o.jpg" data-mid="17878376"  border="0" align="left"/&#62;&#60;img src="http://payload58.cargocollective.com/1/0/2603/3467694/21_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload58.cargocollective.com/1/0/2603/3467694/21_o.jpg" data-mid="17878378"  border="0" align="left"/&#62;</description>
		
		<excerpt>  adidas by Stella McCartney is the best looking active wear for women. A very special collaboration has formed over the years between adidas and Stella and I am...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload58.cargocollective.com/1/0/2603/3467694/prt_1337887581.jpg" />

	</item>
		
		
	<item>
		<title>Sunset Boulevard</title>
				
		<link>http://work.iampelle.com/Sunset-Boulevard</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Sunset-Boulevard</comments>

		<pubDate>Fri, 23 Mar 2012 17:18:31 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[website, I AM PELLE, 3X]]></category>

		<guid isPermaLink="false">2938976</guid>

		<description>&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_03_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_03_o.jpg" data-mid="14965068"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_11_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_11_o.jpg" data-mid="14965088"  border="0" align="left"/&#62;

Sunset Boulevard is a Danish sandwich fast food chain and they came to 3X to get a brush up of their identity. 3X approached I AM PELLE for a collaboration on the online solutions. We are still rolling out the changes but here is the solution we made for them.

 &#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/link_o.png" data-mid="14965181"  border="0" align="left"/&#62;



&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_01_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_01_o.jpg" data-mid="14965062"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_02_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_02_o.jpg" data-mid="14965063"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_04_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_04_o.jpg" data-mid="14965070"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_05_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_05_o.jpg" data-mid="14965071"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_06_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_06_o.jpg" data-mid="14965075"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_07_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_07_o.jpg" data-mid="14965078"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_08_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_08_o.jpg" data-mid="14965080"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_09_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_09_o.jpg" data-mid="14965084"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938976/SB_10_905.jpg" width="905" height="565" width_o="1440" height_o="900" src_o="http://payload31.cargocollective.com/1/0/2603/2938976/SB_10_o.jpg" data-mid="14965085"  border="0" align="left"/&#62;</description>
		
		<excerpt>  Sunset Boulevard is a Danish sandwich fast food chain and they came to 3X to get a brush up of their identity. 3X approached I AM PELLE for a collaboration on the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload31.cargocollective.com/1/0/2603/2938976/prt_1330963453.jpg" />

	</item>
		
		
	<item>
		<title>Creative Circle website</title>
				
		<link>http://work.iampelle.com/Creative-Circle-website</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Creative-Circle-website</comments>

		<pubDate>Tue, 06 Mar 2012 08:04:12 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[website, I AM PELLE, 3X]]></category>

		<guid isPermaLink="false">2939053</guid>

		<description>Creative Circle is the biggest creative advertising award in Scandinavia when measured in submissions and awards handed out. I helped 3X design the new website for Creative Circle - a site that will evolve and expand over time.

&#60;img src="http://payload31.cargocollective.com/1/0/2603/2939053/body_905.png" width="905" height="1915" width_o="905" height_o="1915" src_o="http://payload31.cargocollective.com/1/0/2603/2939053/body_o.png" data-mid="14969568"  border="0" align="left"/&#62;
&#60;img src="http://payload31.cargocollective.com/1/0/2603/2939053/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload31.cargocollective.com/1/0/2603/2939053/link_o.png" data-mid="14969579"  border="0" align="left"/&#62;

</description>
		
		<excerpt>Creative Circle is the biggest creative advertising award in Scandinavia when measured in submissions and awards handed out. I helped 3X design the new website for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload31.cargocollective.com/1/0/2603/2939053/prt_1330971735.jpg" />

	</item>
		
		
	<item>
		<title>Nokia - Documentary Project</title>
				
		<link>http://work.iampelle.com/Nokia-Documentary-Project</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Nokia-Documentary-Project</comments>

		<pubDate>Mon, 05 Mar 2012 09:11:11 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Spring/Summer]]></category>

		<guid isPermaLink="false">2938464</guid>

		<description>&#60;img src="http://payload31.cargocollective.com/1/0/2603/2938464/content_905.png" width="905" height="947" width_o="905" height_o="947" src_o="http://payload31.cargocollective.com/1/0/2603/2938464/content_o.png" data-mid="14962873"  border="0" align="left"/&#62;

To launch the new Lumia 800 Windows phone from Nokia, Naked Communications came to Spring/Summer and Bacon Film with a wish of making a unique concept around this launch. All three companies came together for a couple of brainstorm sessions and we ended up with a concept based upon an ambassador driven film creation idea. 100 selected Danish people made 5 man teams and were given a phone each and they were told to make 10 sec videos based on 100 keywords. These films were merged together to three movies directed by noted Danish Directors and shown in one of the big movie theaters in Copenhagen. The winning team receives 100.000 dkr. 
Winner to be announced soon.

We helped with:
· Concept development
· Design and development of a Youtube page
· Design and development of a Flash based Facebook page. 
· Designing the flyer/invitation for the movie screening · Designing the app for the windows phone

The campaign won a Danish Internet Award 2012 for telecom campaign of the year.</description>
		
		<excerpt>  To launch the new Lumia 800 Windows phone from Nokia, Naked Communications came to Spring/Summer and Bacon Film with a wish of making a unique concept around this...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload31.cargocollective.com/1/0/2603/2938464/prt_1330959754.jpg" />

	</item>
		
		
	<item>
		<title>Getty Images - Spotlight</title>
				
		<link>http://work.iampelle.com/Getty-Images-Spotlight</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Getty-Images-Spotlight</comments>

		<pubDate>Fri, 16 Dec 2011 06:06:48 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Promo]]></category>

		<guid isPermaLink="false">2468201</guid>

		<description>

Getty Images have just launched a video spotlight with me. I am quite honored to among the 12 selected worldwide profiles including, Ian Coyle(US), Florian Schmitt (High-res), Less Rain (UK), Bleed (Norway), LBI (UK), Daniel Howells (UK) and other noted digital professionals and companies.

</description>
		
		<excerpt>  Getty Images have just launched a video spotlight with me. I am quite honored to among the 12 selected worldwide profiles including, Ian Coyle(US), Florian...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/0/2603/2468201/prt_1324037149.jpg" />

	</item>
		
		
	<item>
		<title>Georg Jensen</title>
				
		<link>http://work.iampelle.com/Georg-Jensen</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Georg-Jensen</comments>

		<pubDate>Fri, 02 Dec 2011 11:48:52 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Spring/Summer]]></category>

		<guid isPermaLink="false">2398504</guid>

		<description>&#60;img src="http://payload4.cargocollective.com/1/0/2603/2398504/GJ_Opstilling_905.png" width="905" height="900" width_o="905" height_o="900" src_o="http://payload4.cargocollective.com/1/0/2603/2398504/GJ_Opstilling_o.png" data-mid="12067487"  border="0" align="left"/&#62;

With a history that spans more than 100 years, the eponymous Georg Jensen represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to
watches, jewellery and home products.

The solution is a combined shop- and branding site which is under constant evolution.

Winner of a 2012 silver Creative Circle award.

&#60;img src="http://payload4.cargocollective.com/1/0/2603/2398504/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload4.cargocollective.com/1/0/2603/2398504/link_o.png" data-mid="12067699"  border="0" align="left"/&#62;

</description>
		
		<excerpt>  With a history that spans more than 100 years, the eponymous Georg Jensen represents quality craftsmanship and timeless aesthetic design, producing lifestyle...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload4.cargocollective.com/1/0/2603/2398504/prt_1322848108.jpg" />

	</item>
		
		
	<item>
		<title>Spring/Summer</title>
				
		<link>http://work.iampelle.com/Spring-Summer</link>

		<comments>http://work.iampelle.com/following/work.iampelle.com/Spring-Summer</comments>

		<pubDate>Fri, 02 Dec 2011 09:34:29 +0000</pubDate>

		<dc:creator>I AM PELLE  &#124;  Pelle Martin</dc:creator>
		
		<category><![CDATA[Website, Spring/Summer]]></category>

		<guid isPermaLink="false">2397963</guid>

		<description>&#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/1_905.jpg" width="905" height="576" width_o="1439" height_o="917" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/1_o.jpg" data-mid="12064508"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/2_905.jpg" width="905" height="576" width_o="1439" height_o="917" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/2_o.jpg" data-mid="12064509"  border="0" align="left"/&#62;

Spring/Summer is a shiny new setup between I AM PELLE, Jeppe Kruse and Relax We Are the Good Guys. After winning the famous lifestyle and luxury brand Georg Jensen we decided to join forces with a unified agency name to turn innovative visions and creative ideas into state of the art digital solutions. As Spring/Summer we released our very first creative collection this Fall/Winter with the new Georgejensen.com.

&#60;img src="http://payload4.cargocollective.com/1/0/2603/2397963/link.png" width="74" height="74" width_o="74" height_o="74" src_o="http://payload4.cargocollective.com/1/0/2603/2397963/link_o.png" data-mid="12064611"  border="0" align="left"/&#62;

This was just a quick design with a Instagram background image :)

The identity will also evolve over time.



</description>
		
		<excerpt>  Spring/Summer is a shiny new setup between I AM PELLE, Jeppe Kruse and Relax We Are the Good Guys. After winning the famous lifestyle and luxury brand Georg...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload4.cargocollective.com/1/0/2603/2397963/prt_1322839936.jpg" />

	</item>
		
	</channel>
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